Jamani is an artisan bakery in Saudi Arabia. At the heart of it, Jamani is an ode to family. Much like a jar of jam, family love is a balanced blend of patience, passion, and preserving what matters most.

Jamani didn’t start as a business. It was born of our lifelong obsession with food, and our insatiable curiosity to explore and experiment - whether it’s with jams, cakes, quick dinners, or lavish feasts. 

The logo gives the brand an elegant yet sleek modern look and feel. While the contrast between the thick and thin strokes gives the typeface an added effect while looking stylish. The patterns on each package are inspired by the main ingredients giving it an additional modern elegant touch.

Photographed by the amazing @capturesbyayaa